Guaranteed payment security 

As the sales season approaches, the last thing consumers need is to become susceptible to payment fraud while hunting for the best deals. Ensuring payment security is an absolute priority during these shopping periods.  

Retailers must take proactive measures to invest in robust payment security, offering a reassuring experience for shoppers making transactions online or in-store during the sales. Fortunately, innovative and highly secure digital payment technologies are available. This facilitates seamless and safe checkouts, instilling confidence in consumers to make purchases without the fear of being targeted or falling victim to fraudulent activities. 
By implementing user-friendly digital payment solutions that effectively shield shoppers' financial transactions, merchants not only safeguard their customers but also foster brand loyalty. This, in turn, cultivates a cycle of repeat business, ensuring that shoppers can enjoy a worry-free and secure shopping experience. 

Diversified payment options  


During shopping events, merchants need to attract both local shoppers and tourists. The holiday season can bring an influx of visitors to cities, drawn by school holidays and seasonal attractions like Christmas markets and art exhibitions. Merchants should not only focus on enticing these visitors to their physical stores or digital platforms but also on sealing the deal with a purchase. 

"Offering round-the-clock customer support is essential to swiftly address any issues that may arise, guaranteeing a seamless shopping experience for customers”

A crucial component of this strategy is diversifying the payment methods on offer, and this should be a top priority for merchants gearing up for the sales season. To cater to the diverse global audience during the shopping rush, merchants must ensure they offer a wide range of payment options as different geographies have distinct preferred payment methods. For instance, in North America, credit cards reign supreme, while in Europe, the Middle East, and Africa, eWallets hold sway as the payment method of choice. 
Furthermore, merchants must prioritise the optimisation of their payment gateway. The inconvenience of slow and unreliable payment processing can quickly deter customers, particularly the realm of mobile shopping. If a payment gateway consistently suffers from downtime, lacks scalability, or neglects customer service, it’s important to seek an alternative solution.  

An efficient payment gateway should aim to minimise downtime, ideally ensuring uninterrupted service. Additionally, offering round-the-clock customer support is essential to swiftly address any issues that may arise, guaranteeing a seamless shopping experience for customers.  


Personalise the payment journey 

To entice seasonal shoppers, merchants must focus on delivering the personalised experiences that this audience craves, ensuring a high level of service tailored to their specific needs.  
According to Accenture, 84% of customers believe that being treated like a person, not a number, is important when winning and retaining business. Payment’s data is an asset that most merchants aren’t taking advantage of (and they should be). Every time a customer makes a payment, merchants can work with their acquirer to understand payment preferences, differences in sales volume and value. Deepening customer engagement by leveraging data-driven payment solutions is key to helping businesses learn more about their customers and provide a checkout experience which has the highest chance of success. 
Gone are the days when the payments experience was an isolated aspect of sales conversion. Customers now anticipate much more, especially during shopping events like Black Friday and Christmas. To meet these expectations, merchants should focus on payment security, diversified payment options, and tailored personalisation to maximise sales.


Latest posts