November 24, 2025

Why retailers must treat payments as a core strategy

  • Digital Payments
  • Retail
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Getnet

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At this year’s NRF 2025 Retail’s Big Show in Paris, payments took centre stage, with a dedicated conference track and heavyweight payment sponsors underscoring their importance. The message was clear: payments are now a strategic priority, and a driver of trust, customer experience (CX) and growth

For years, payments were treated as a back-office necessity – essential but unremarkable. That perception is changing fast. 

 

At this year’s NRF 2025 Retail’s Big Show in Paris, payments took centre stage, with a dedicated conference track and heavyweight payment sponsors underscoring their importance. 

 

NRF 2025 showcased the role payments play in retail, whether online or in-store, and invited retailers to find the best partners. It was a forum for retailers to find solutions to challenges around cybersecurity, data flows and continuous improvement for eCommerce platform.  

 

The message was clear: payments are now a strategic priority, and a driver of trust, customer experience (CX) and growth.

 

 

Payments as a trust builder 

 

Trust is a defining factor in every retail interaction, but is increasingly fragile. 

 

Consumers want greater reassurance that their personal and financial information is safe when they check out. In Latin America, 83% of consumers say that security features are the most influential factor when choosing a payment method. This shows that trust in the payment experience shapes consumer confidence.

 

In such an environment, a single poor payment experience can undermine consumer trust. When a checkout feels unsafe, consumers are more likely to abandon their purchase and question the brand’s reliability. Yet, checkout is also the moment when trust can be earned. 

 

Visible safeguards, such as third-party assurance badges and biometric authentication, can turn a transaction into a trust signal. Biometric methods, for example, use fingerprint or facial recognition to verify a customer’s identity while keeping sensitive data within their own device. The result is a process that feels seamless but remains highly secure. 

 

And visibility pays off. A study of 130 online sellers in Europe and Latin America found that 66% saw higher sales after adopting third-party seals, such as trust badges or certification marks from recognised organisations that verify site security.

 

Behind the scenes, retailers can strengthen security further through AI-driven fraud protection – a focus of discussion at NRF 2025. These systems identify and prevent fraudulent transactions in real-time using anomaly recognition and behavioural biometrics to identify suspicious patterns. This means retailers can prevent fraud without adding friction for genuine customers.

 

When trust and security are visible at the checkout, and reinforced invisibly through advanced technologies, retailers strengthen brand reputation and customer loyalty. And loyalty, once secured, can be further reinforced through an exceptional payment experience.

 

 

Payments as a customer experience differentiator

 

A clunky checkout experience can undo hard-won trust, while a smooth payment process is often the difference between a sale and an abandoned basket. 

 

In Latin America, 65% of online shoppers want to move from inspiration to purchase almost instantly. Whether paying online, scanning a QR code or tapping at the till, customers expect immediacy and simplicity. 

 

Friction at checkout can be costly. In Mexico, 41% of consumers who experienced a declined transaction never return to that platform – proof that a single failed payment can end a customer relationship. While 63% of Latin American consumers say they are very comfortable using new technologies, meaning expectations are evolving fast. Retailers that fail to offer flexible, modern payment options risk losing these customers at the moment that matters most. Discussions at NRF 2025 were dominated by the need for frictionless, secure and globally scalable payment solutions and the importance of rethinking payments to meet customer expectations. 

 

Payments should be treated as an extension of the brand experience and be consistent, secure and seamless across every channel. When the payment process is simple and meets every customer's needs, it reduces churn and encourages repeat custom.

 

Once the experience is frictionless, retailers can go further still: using payments not just to retain customers, but to attract new ones and unlock revenue opportunities.

Payments as a platform for growth and innovation

 

Payments should be treated as a growth engine, not just an operational tool. 

 

New payment models such as branded credit, subscriptions and Buy Now Pay Later (BNPL) are transforming how retailers engage customers and generate revenue. The BNPL market in Latin America alone is projected to reach USD 41.7 billion by 2030.

 

Beyond new models, payments data is becoming one of retailers’ most valuable assets. By analysing spending frequency, purchase value and channel preference, retailers can tailor promotions and anticipate customer needs – turning one-time shoppers into repeat customers. In Spain, 74% of consumers favour personalised shopping experiences, highlighting the power of data-driven engagement.

 

Discussions at NRF 2025 underscored that payments data is fast becoming a revenue engine. One session spoke about how a leading merchant transformed checkout performance which led to higher approval rates, stronger conversion and greater customer loyalty. Integrating payments into strategic planning allows retailers to transform checkout from a transaction into a moment that can boost revenue and long-term growth.

 

But the value of strong payments infrastructure doesn’t stop at checkout – it can also power growth. Retailers can use their sales data to access financial solutions such as Dynamic Working Capital (DWC), giving them access to flexible cash flow based on real-time sales. DWC works by advancing funds to retailers based on their payment's insights and sales history, automatically repaying the balance through a small percentage of future transactions. This provides quick access to capital without traditional loan barriers, helping retailers reinvest in inventory, marketing or expansion as demand shifts.

 

To unlock these benefits, however, retailers need the right payments partner.

 

 

Payments providers as strategic partners

 

At NRF 2025, conversations focused on how payments innovation is changing retail. Getnet was a critical part of that conversation, engaging with our partners and clients to explore how merchants can turn payments into a strategic advantage.

 

To realise payments’ full potential, retailers need more than a processor, they need a partner who can enhance security, optimise CX and enable innovation.  

 

Getnet is one such partner.

 

We use advanced tokenisation, replacing sensitive payment data with unique digital tokens, real-time fraud prevention and biometric authentication to minimise risk while keeping checkout secure and seamless across every channel. 

 

Our digital tools also give retailers real-time visibility of every transaction, including the reasons behind card approvals or declines and detailed statistics revealing how customers prefer to pay. This helps retailers tailor checkout experiences, optimise acceptance rates and strengthen loyalty. 

 

Our regional infrastructure supports a wide range of preferred local payment methods – from Pix in Brazil, to bank transfers in Mexico – helping merchants meet customer expectations wherever they operate. Innovation remains a key pillar for us and our Get Tap solution reflects that. It turns any Android smartphone into a payment terminal, expanding acceptance options for retailers. 

 

Retailers should assess providers not just on cost, but on capability and strategic fit. The right partner does more than process payments, they help turn payments into a competitive advantage.

 

 

Putting payments at the heart of retail strategy

 

Payments are no longer a background process. They are a strategic lever for growth, differentiation and resilience.

 

Retailers that embed payments into their core strategy combat fraud, enhance CX and innovate faster, ultimately boosting revenue. Those who don’t risk losing customers at checkout and falling behind as commerce evolves. 

 

As conversations at NRF 2025: Retail’s Big Show in Paris made clear, the future of retail will be defined at the point of payment – by how easy it feels, how secure it seems, how personalised the experience is and how it connects customer and retailer.

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