Innovation in the travel sector has typically focussed on one of three things: customer experience, digital booking journeys, and personalised offers. While each of these areas are incredibly important, a growing body of research from leading consultancies - including McKinsey, Bain and BCG - points to a different conclusion: the biggest barrier to sustainable growth in travel today is no longer demand, but financial complexity.
Payments, settlement, reconciliation and risk management have evolved from back-office functions into strategic capabilities. In a sector defined by deferred services, multiple intermediaries and high exposure to fraud and cancellations, the way money moves through a travel business has a direct impact on profitability, trust and long-term performance.
From growth at any cost to financial efficiency
Appetite for travel remains high: 81% of Spaniards intend to make travel-or-tourism-related purchases in the next 12 months, while Latin America experienced a 1.8% year-on-year increase in air traffic.
But despite this, international tourism continues to face challenges and businesses are under increasing pressure to protect margins. Rising operating costs, tighter competition and higher customer expectations leave little room for inefficiency. In this context, payment performance has become a critical lever.
Unlike many other digital industries, payment in travel rarely ends at the point of booking. Pre-authorisations, deferred captures, card on file transactions, virtual cards, refunds and chargebacks are all part of the daily financial reality for hotels, airlines, OTAs and tour operators. Each step introduces operational complexity and potential risk if not managed effectively.
Merchants are processing higher transaction volumes, more cross-border payments and a greater proportion of digital and card-on-file transactions. With demand only rising, tolerance for friction falls. Failed authorisations, delayed refunds and overly rigid fraud prevention directly impacts conversion, customer loyalty and revenue. Simply, payments must be treated as an integral part of the travel experience.
The rise of the Merchant of Record model
One of the most significant structural shifts in travel payments is the growth of the Merchant of Record model. As BCG highlights, platforms, marketplaces and intermediaries are increasingly choosing to act as the merchant, taking control of the customer relationship, pricing and cancellation policies.
While this offers greater flexibility and consistency in the customer experience, it also shifts financial, regulatory and fraud risk onto the intermediary. Managing settlements, refunds, chargebacks and compliance across multiple markets becomes significantly more complex, particularly for hospitality businesses and smaller operators working with multiple distribution partners. Travel companies now need payment infrastructures that support automation, transparency and control. Operational efficiency is now just as important as front-end conversion.
The foundations of strong travel payments in 2026
As the world becomes increasingly interconnected, cross-border payments are in sharp focus. Accepting international cards is no longer enough, and merchants must optimise authorisation rates, manage currency conversion efficiently and comply with local regulations, all while delivering a seamless experience for customers. Local acquiring, multi-currency processing and intelligent routing are becoming essential tools for improving performance across borders and protecting revenue.
Financial reconciliation remains another persistent cost in the travel sector. Disconnected systems, including PMS platforms, booking engines, OTAs, acquirers and banks, often force finance teams to rely on manual processes and delayed reporting.
The route to improvement is clear. Automation, unified reporting and real time visibility must replace spreadsheets and manual intervention. With better control over cash positions and settlement flows, travel businesses can resolve discrepancies faster and make more informed decisions around pricing, distribution and inventory. This level of insight lifts payments into a source of business intelligence.
How Getnet x Travel supports modern travel businesses
As payment complexity grows, travel companies increasingly need partners that understand the sector’s specific operational and financial challenges. Getnet x Travel is designed to help businesses regain control across the entire payment lifecycle, from booking through to settlement.
Getnet enables hotels, agencies and platforms to operate with omnichannel payments, combining physical terminals with online and remote payment solutions built for advance bookings, split payments and deferred capture. Capabilities such as pre-authorisations, card on file and virtual card acceptance are designed to support the complex flows typical of travel, including Merchant of Record models.
To address the elevated risk profile of deferred services, Getnet applies advanced security models based on tokenisation and data encryption. These protect sensitive customer data while supporting low-friction payment experiences that help maximise conversion and customer trust.
Getnet x Travel also supports automation and financial control through integration with leading ERP systems and sector-specific software. Automated reconciliation, unified reporting and near real time visibility reduce manual effort and give finance teams clearer insight into cash positions and settlement flows.
For businesses operating internationally, Getnet combines local acquiring expertise with optimised cross-border payments and multi-currency capabilities. This helps improve authorisation rates, reduce hidden costs and support regulatory compliance across markets without fragmenting operations.
Payments as a growing advantage
Modern competitiveness is shaped by the financial architecture that underpins growth, manages risk and protects revenue.
As payments grow more complex, the ability to manage them with control, visibility and efficiency is becoming a defining feature of modern travel businesses.