April 28, 2026

Health & Beauty Payments in 2026: Care, Confidence and Performance

  • Health & Beauty
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Fernando Benito
CEO Getnet Chile

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For health and beauty businesses looking to grow in 2026, payments are no longer a back-office function - they are a defining commercial lever. Demand for aesthetic, wellness and beauty services continues to rise, yet margins are tightening and competition is intensifying.

 

To understand how businesses are responding, Getnet conducted 4,000 quantitative interviews with medical clinics and beauty salons across Spain, Brazil, Mexico and Chile, alongside 24 in-depth qualitative interviews with sector decision-makers. The findings point to a clear inflection point. Customers expect flexibility, speed and seamless experiences, while business owners must control costs, manage cash flow and keep operations running smoothly.

In this environment, payment performance directly influences revenue stability, customer retention and the ability to scale. Every delayed settlement, failed instalment or unstable POS connection creates friction and risks undermining customer trust.

Demand is growing and tolerance for friction is falling

Across Spain and Latin America, the sector is expanding. Appointment volumes are rising, but customers are increasingly cost-conscious. Instalment payments, bundled packages and promotional offers are now central to driving demand.

At the same time, inflation, supplier costs and staffing pressures are eroding profitability.

Our research shows transaction volumes are increasing just as tolerance for payment friction is collapsing. Payments are often the first moment where trust is tested, and the fastest place it can be lost.

Flexible payment models are therefore no longer optional. Split payments, financing and pay-later alternatives make premium treatments more accessible while increasing average ticket value. Prepaid plans and bundled packages not only improve conversion rates, but also strengthen revenue predictability.

Why health and beauty payments remain complex

Health and beauty businesses combine multiple characteristics that heighten payment risk. Payments occur at several stages: deposits, instalments, treatment packages and follow-up sessions.

There is strong dependence on POS reliability and card acceptance, alongside acute cash flow sensitivity driven by fees and settlement timing. When payment infrastructure fails, the impact extends beyond the transaction. It creates reconciliation issues and administrative burden, and damages customer confidence.

Cultural differences add further complexity. In Mexico and Brazil, offering instalment payments is essential to unlocking demand. In Spain and Chile, budget control and price transparency dominate. A uniform payment approach does not reflect these regional nuances.

Fisio. Health & Beauty
Client paying. Health & Beauty

The foundations of modern health and beauty payments

Our research into health and beauty businesses points to five key priorities shaping payment decisions in 2026.

  • Simplicity and integration: 
    Ease of use consistently ranks as one of the most important factors for salons and clinics. For customers, payments must be frictionless. For businesses, systems must simplify back-end operations. Scheduling, payments and financial management are deeply interconnected. Lack of integration forces manual reconciliation and duplicated processes, increasing errors and limiting growth. Automation of scheduling, reconciliation and reporting reduces administrative burden and frees up staff time.
  • Security: 
    Protecting payments data and preventing fraud is always important for protecting revenue, reputation and customer trust. In the health sector, data privacy is even more important, due to the sensitive and personal nature of medical data. Tokenisation is no longer an emerging technology; it’s a baseline for secure payments.
  • Reliable and predictable cash flow: 
    High transaction fees, delayed settlements and technical instability remain core pain points. Stable, transparent cash flow directly supports day-to-day operations. Beyond stability, modern payment partners should also support financial wellness — providing fast, flexible access to funding for new equipment, staff training or expansion. Growth should not be constrained by cash flow timing.
  • Flexible customer payment models: 
    Premium services often carry higher price points. Enabling subscriptions and automated recurring billing, instalment plans, financing and pay-later alternatives makes treatments more accessible while driving higher ticket conversion. Package and bundle payments, alongside prepaid treatment plans, help businesses secure future revenue and strengthen financial planning.
  • A unified omnichannel experience: 
    Customers expect consistency whether paying in person or digitally. A simple, coherent experience across physical and online channels builds trust and reduces drop-off. This includes mobile POS solutions that enable in-room or on-the-go checkout — preserving experience quality without requiring customers to queue at reception. Integration with a single partner capable of covering channels, geographies and local payment methods ensures operational simplicity at scale.

 

Seamless payments that are beautifully executed reduce friction, protect revenue and simplify operations – ultimately enabling a focus on business growth.

Supporting health and beauty payments in practice

Meeting these priorities requires more than payment acceptance. Health and beauty merchants need partners with comprehensive offerings that understand the operational realities of their sector.

Getnet supports clinics and salons across Latin America and Iberia with payment infrastructure designed for scale. We combine local acquiring, flexible payment options and reliable performance across channels - from cards, digital wallets, QR and contactless payments to instalment plans and recurring schedules - delivered via secure and certified technology.

Crucially, Getnet provides system integration at all levels. We enable connection with internal metrics such as sales, bookings and staff performance, as well as with leading external health and beauty software platforms including AgendaPro, ZenFisio, Esthetic Manager and Medilink. By consolidating this data within a single portal, salons and clinics can make confident, insight-driven decisions about procurement, performance and operational efficiency.

"Together with ISVs like Healthatom in Chile, Getnet is turning payments into a connected, intelligent layer that powers better decisions and smoother operations — helping health and beauty businesses streamline processes, enhance cash flow visibility and deliver frictionless customer experiences at scale"

Fernando Benito, CEO at Getnet Chile.

Our infrastructure extends from traditional terminals to mobile POS devices suited to every service environment. We also complement payment performance with access to flexible funding solutions that help businesses invest in growth with confidence.

Support must extend beyond technology. Technical downtime directly impacts revenue and trust, which is why Getnet provides 24/7 expert assistance from specialists who understand the world of beauty and care.

In 2026, the health and beauty businesses best positioned to grow will be those that invest in high-performance payment infrastructure that works quietly in the background to protect cash flow, trust and long-term competitiveness.

Getnet x Health & Beauty
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