New rules for Strong Customer Authentication (SCA) were introduced in European Union in 2021, requiring merchants to implement 3DS to authenticate payments online. However, issuers and acquirers will soon be required to support the enhanced standard for securing online payments, known as 3DS 2.2. In theory, the new standard has been designed to help merchants to secure more successful sales, with fewer declines and disputed payments. The new specification is optimised for more types of devices — mobile, desktop and games consoles — as well as for in-app payment. Equally, 3DS 2.2 enables merchants to pass more than 100 data elements to card issuers for more intelligent risk scoring. This will dramatically improve risk-based authentication, reducing friction at the checkout for low-risk transactions from trusted customers.
Merchants must now assess the impact of SCA and 3DS 2.2 on their customers and work closely with their payments service provider to maximise the use of exemptions and strive to reduce friction at the checkout.