Convenient and frictionless payments:
Gen Z have grown up digitally native, with everything they want just a few clicks away, therefore this generation values convenience, speed and security in their payment methods.
For this young generation of shoppers, e-commerce sites need to be easy to navigate give them plenty of options and tailor to their personal needs. 60% of Gen Z consumers say they will not use apps or websites that load slowly or are difficult to navigate.
Generally, Gen Z are the most open to trying new and alternative payment options, with a strong preference for digital and mobile payments. According to PYMNTS survey, 79% of Gen Z consumers have tried a new payment method in the last year, the highest share across any age demographic. With 48% of Gen Zers abandoning a purchase if their favourite payments method isn’t available, it pays to know what this generation wants.
Merchants need to think about ways to create a smooth checkout process that fits the needs and expectations of Gen Z shoppers and offer the most relevant forms of payments that fit with what these consumers use.
Sustainable shopping:
Sustainability and equity are values that are incredibly important to Gen Z and heavily influence their purchases. Many young shoppers expecting merchants to run their businesses with these values in mind.
According to a study conducted by Depop and Bain and Company, a consultancy firm, 90% of Gen Z shoppers said they have made changes to be more sustainable in their day-to-day lives. While research conducted by Alchemmy finds that 75% of Gen Z consumers make purchases based on their values, compared to only 67% of the general population.
Furthermore, despite the ongoing cost-of-living crisis three-quarters of shoppers prioritise ethics over price.
Clearly, in order to appeal to the new generation of shoppers, it’s vital that merchants think about making their business more sustainable and ethical. Luckily, there are many ways to be sustainable. Companies could plan sustainable sourcing and ensure that your supply chain is socially, ethically and environmentally conscious. Or perhaps businesses could make use of energy-saving technology such as installing solar panels. Introducing eco-friendly packaging is another area of business that companies can aim to be more sustainable and appeal to Gen Z consumers.
The bottom line: These children (and young adults) are the future
As Gen Z continue to enter the workforce and become more financially independent, their spending power and influence with only continue to grow. For merchants its key to stay ahead of the curve and think about how to meet the needs of this growing consumer base. After all, they are the future of shopping!